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Senior marketing researcher Ivy Dunn compiling results from her recent marketing experiment. |
During her most recent marketing experiment Ivy Dunn of the well respected marketing firm of Dunn & Reliable, concluded that package design does have a direct affect on sales and profit. Ms. Dunn’s research which was conducted in test markets located in 14 Western states and 10 Eastern states concludes that improved packaging can improve sales and profit upwards of 24%. |
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